Thursday, October 18
8:00 am – 4:00 pm
APNA Board Meeting
2:00 pm – 5:00 pm
New Agency Workshop: Building a Business Model – From Idea to Launch and Beyond: Let’s be smart about the strategy to grow a new agency Wendy Sachs, Philadelphia Nanny Network
This is the perfect workshop for agency owners who are either just beginning or been in business for less than 3 years. Wendy Sachs will present the 5 pillars of building a business model. In this exclusive 3-hour workshop, she will walk through the critical fundamentals of starting an in-home staffing business. By giving meaningful ideas, useful tools, and wise insight on the nitty-gritty practicalities of creating a sound foundation for your business, everyone will walk away with many ideas and strategies. She will leave no stone unturned. Pre-registration is required.
Registration
6:00 pm – 8:30 pm
Welcome Cocktail Reception sponsored by GTM Payroll Services
7:00 pm – 9:00 pm
Friday, October 19
8:00 am – 8:30 am
Breakfast & Late Registration
Sponsored by J. A. Knapp Insurance Agency
8:30 am – 8:40 am
Opening Remarks with Ginger Swift, APNA Co-President
8:40 am – 9:00 am
Excellence On Purpose Welcome with Barbara Kline, White House Nannies, Inc.
Defining excellence for your brand in the face of today’s changing customer expectations and demands: A thankfully non-political look at our industry from the vantage point of the Nation’s Capitol and a 35 year veteran.
9:00 am – 10:30 am
Keynote Address: Lin O’Neill
Sponsored by Care.com HomePay
Deconstructing the In Home Market, Can You Compete? With a transforming market, how do we read it through an operational and quality control lens?
When the market is congested and changing, how do we deliver value to clients and candidates? What is the compelling vocabulary that builds confidence and says, “We’re here to meet your changing needs?” Even the most successful businesses must adjust their operational methods and modify their quality control approaches as the landscape shifts. Though it’s easy to get comfortable or even trapped by the day-to-day business of life as a successful agency owner, Lin will talk about the whys, how tos and who can help navigate modifications to operations and quality control, as a way to grow your business. At the conclusion of this experientially-based session, you will walk away with an enhanced appreciation of the changes in the industry and a deeper understanding of the approaches that will ease the impact of industry disruptions, increased competition and changing market demographics that are a part of life in 2018 and beyond.
10:30 am – 10:55 am
Networking Break
11:00 am – 12:30 pm
Get a Grip on Your Business In this session you will learn how to get more traction in your business – more time, money and freedom by implementing simple tools from EOS, the Entrepreneur Operating System. Wayne will cover how small companies can increase revenues and financial gains through clearly identifying their 1 year, 3 year and 10 year goals- setting them and working on them through clearly defined milestones and “Quarterly Rocks”. Tools learned in this session will help achieve goals that have a real impact, create a culture of accountability and earn more profit with less headaches. Wayne Kurzen, The Kurzen Group, Certified EOS Implementer
12:30 pm – 1:30 pm
Lunch – Sponsored by PFC Information Services,
1:30 pm – 2:50 pm
The Power of Peers – Solve Major Challenges Today! Bring your foremost challenges and walk away with practical answers…from your peers. Peer-to-Peer Learning is among the most powerful resources we have available. This breakout session harnesses this effective source of wisdom in a way that can help provide useful solutions to eliminate those troubling challenges or at least suggest ways that makes sense for how to manage them! Lin O’Neill, O’Neill Enterprises
2:50 pm – 3:20 pm
Networking Break sponsored by Newborn Care Solutions
3:20 pm – 4:30 pm
Staff Session Getting on Board for Change and Growth Agency staff members are on the “front line” day-to-day. As operational systems evolve and growth ignites momentum, establishing an expansive mindset is not something for owners only. We invite all agency staff to join rockstar manager, Lindsay Rose, from MBF, to learn how staff members play a key role in growth strategy and propelling the agency forward into 2019. Lindsay Rose, MBF
Keeping the Law in Your Corner-The “Must Know” facts for Recruiting, Hiring and Employing
Join home care industry expert Angelo Spinola from the law firm of Littler who will explain the fundamental differences between independent contractor and employee based agency models and the compliance challenges and best practices for each. He will also explain the joint employment risks associated with in home staffing, the do’s and don’ts for interviewing and placing caregivers, and review the latest litigation challenges in this industry. Learn how to protect your business against these common threats.
Angelo Spinola, Littler, Employment and Labor Law Solutions Worldwide
6:00 pm
Optional Group Dinners
* sign up required ** Additional cost per attendee
Saturday, October 20
8:00 am – 9:00 am
Breakfast & Late Registration
Sponsored by International Nanny Association
9:00 am – 10:30 am
Story Branding What is your brand story? Would you watch it? Are you storybranding effectively? In this hyper-digital world of social media marketing and instafame, our media output is a multi-threaded deluge of self-promotion and personal expression with a perpetual infinity of photos, selfies, reposts and broadcasts on Facebook Live and Instagram Live. In this talk, learn to unlock your inner storyteller, quickly build rapport and get your story to stick. Learn about the classic storyline of the hero, along with tips and techniques to amplify content marketing to connect with people about your business and the bigger picture. Ryan Iguchi, WordPress SuperHeros
10:30 am – 10:55 am
Networking Break
10:55 am – 12:20 pm
Profit First The profit formula is simple: Sales – Expense = Profit. The only problem is it is flawed. In this wildly popular presentation, Holly DeVito, a Profit First Professional, will give you an overview as to why the formula entrepreneurs use to calculate profit actually inhibits it. Then she will share a new approach to profit – taking it first – that instantly changes everything. With this simple yet profound change any business will become instantly and permanently profitable. Holly DeVito, Sum of All Numbers
Staff Session
Surviving the Bad and the Ugly: Responding to Tough Situations, Angry Clients, and Refund Requests
Carrie Hillen has seen and heard it all! Demanding clients, failed placements, unreasonable requests, and more! Carrie takes her years of experience owning one of the top agencies in the country, in one of the most premier, and demanding markets, and shares with us what has worked for T+C over the years and how it can work for you and your agency. Attendees will hear real-life scenarios and will come away with workable solutions that will prepare you to tackle even the most challenging of situations. Bring your questions as there will be ample time for Q&A! Stick around after the webinar for additional time to ask questions and network with your peers! Carrie Hillen, Town and Country Resources
12:20 pm – 1:30 pm
Lunch Sponsored by Bright Horizons
Join us for a very special luncheon, as we honor and remember our dear friend Judi Merlin. Members of Judi’s family will be present as we share a special slideshow of photos and memories.
1:30 pm – 2:30 pm
Rocking Perm: The Art of the Nanny Placement For Staff Members, Make the long term business hum! Learn from the best in the industry on how to work with high profile and demanding clients, negotiating the compensation for your placements, along with navigating the competition, managing expectations, and overcoming obstacles. Understand the sales cycle and participate in a richly engaging Q and A about how to be the best you as a Placement Consultant. Jami Dennis, ABC Nannies & Domestic, Rebecca Stewart, VIP Nannies
An Agency’s Secret Sauce: Growing Your Internal Team An Agency’s Secret Sauce: Growing Your Internal Team When is the right time to hire? What dynamics need to be to consider, how do you get the “right people and in the right seats”, what are the signs that it is time to hire and what are the financial considerations as you expand your staff? These are questions that will be answered. Wayne Kurzen, The Kurzen Group, Certified EOS Implementer.
2:35 pm – 3:05 pm
Networking Break
3:10 pm – 4:35 pm
Round Table Discussions
Topics Include:
4:45 pm – 6:00 pm
APNA Honors Closing Reception sponsored by HomeWork Solutions
Join us as we honor the best of the best with our APNA Honors Awards and close out another amazing APNA Conference.
7:00 pm
Optional Group Dinners
* sign up required ** Additional cost per attendee
*times and workshops/speakers tentative and subject to change without notice.