What is Being All In, and Why Is It So Important?
Being all in is a 1% mindset shift, just a small shift, that is the difference between thinking and executing at a good level or at a level that takes you everywhere you are capable of going. Successful entrepreneurs view themselves as venturing into a new frontier in which they are responsible for overcoming new obstacles, for creating new, more efficient, more useful, more valuable products and services, and for participating in bringing about industry, economic and societal change. Join Stephanie for a rich discussion of the value of the 1% mindset shift in business and in life that allows you to embrace the entrepreneurial journey as the path you are meant to travel, going all in to develop your talents to the fullest and to seize opportunity before you. You will relate intimately to Stephanie’s stories and pearls of wisdom, as they all occurred during her 22-year journey to make a difference in the in-home care industry.
Stephanie Breedlove has been walking the walk of a successful entrepreneur for over twenty years. After launching a career in corporate America with Accenture, she found her true calling as co-founder and CEO of Care.com HomePay, provided by Breedlove, the nation’s largest and most comprehensive household payroll and tax firm. Her startup grew to national leadership and plays a vital role in the quality and professionalism of the in-home care industry. Stephanie’s deep experience combined with her rare ability to combine scale, profitability and quality has made her a sought-after business expert, thought leader and speaker. Stephanie offers a life-time of example for entrepreneurs striving to answer the calling and build growth businesses that are successfully integrated into a fulfilling life. Stephanie’s expertise has been showcased in The Economist, Forbes, Working Mother, The New York Times, and more. She is author of All In: How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World, is an active angel investor, and is engaged with organizations that share her passion for strengthening entrepreneurship.
Building a Business Model – From Idea to Launch and Beyond: Let’s be smart about the strategy to grow a new agency
This is the perfect workshop for agency owners who are either just beginning or been in business for less than 3 years. Wendy Sachs will present the 5 pillars of building a business. In this exclusive 3 hour workshop, she will walk through the critical fundamentals of starting an in home staffing business. By giving meaningful ideas, useful tools, and wise insight on the nitty-gritty practicalities of creating a sound foundation for your business, everyone will walk away with many ideas and strategies. She will leave no stone unturned and will include guest speaker, Stephanie Breedlove, who will provide a brief primer on the importance of understanding your business finances. Stephanie is our Keynote Speaker, a role model entrepreneur who started her business from scratch—just like you—and sold it for millions!
Prerequisites to attend this workshop:
1. Must be an agency owner. Staff not permitted to attend.
2. Must be in business less than three years.
3. Must register at the full conference registration rate.
Wendy Sachs is an industry trailblazer. As CEO and founder of Philadelphia Nanny Network, she has demonstrated her unwavering commitment to supporting families with extraordinary caregivers for more than 30 years. As an industry leader, she has been widely recognized as an innovator who has developed the highest standards in the business for servicing the needs of clients and recruiting, screening and hiring the best nannies and household helpers. Ms. Sachs is a renowned industry veteran. As a founding member of the International Nanny Association, her participation includes serving four terms as President and two terms as Co-President. She is currently a Board member for the Association of Premier Nanny Agencies. Her industry advocacy includes participating on multiple task forces, and she has tirelessly devoted abundant time and energy to developing workshops and conference presentations. Sachs continues to dedicate her time and resources to growing her business and consulting with agency owners about their start up and established agencies.
Latest Research on Domestic Employment: Nannies and Families Share their Views
What are the top four attributes families look for when hiring a nanny? What do nannies want most from a potential employer (hint: it’s not about the money)? How are families making hires? Where are nannies finding jobs? Get answers to those questions and much more as Robert Lee, channel partner manager at GTM Payroll Services, shares results from GTM’s recent surveys of nannies and household employers. Nannies answered a series of questions about finding jobs, using an agency versus a website, employment benefits, and more. Employers gave feedback on a number of topics including the hiring process, managing and retaining their employees and working with agencies.
What do families like about using an agency? What are their frustrations with websites? Why do nannies like placements from agencies? This survey data shows how you can position your agency against web-based competitors to attract prospective families and nannies. You can also use this research to increase placements, client satisfaction, and referral business while adding value to your services that online job sites can’t match. We’ll pinpoint some key takeaways for your agency to help retain clients, uncover prospects, and serve as an indispensable resource for families seeking household help.
Robert Lee is the channel partner manager at GTM Payroll Services. For more than 25 years, GTM has provided tax, payroll and employee benefit services to household employers nationwide. GTM serves families employing a nanny, senior care workers, or even a household staff of professionals. A team of domestic employment experts, certified payroll professionals, CPAs and licensed insurance brokers provide clients with unparalleled service and support. Robert manages the company’s relationships with nanny and household placement agencies, accounting firms, and family offices. His primary responsibility is to work with these partners to inform and educate them about domestic payroll and tax compliance. Robert enjoys working with the many agencies and accounting firms that refer their clients to GTM for payroll and tax solutions. He also hosts nanny tax compliance presentations for accountants to earn continuing education credit. Robert is FPC-certified (Fundamental Payroll Certification) by the American Payroll Association and holds a degree in Broadcast Journalism from Syracuse University. He and his wife Victoria live in Albany, New York with their daughter Gabriella.
Shift Happens – How to condition your mind (and those of your team) to shift from a “stressed mess” brought on by workplace demands to a “well-oiled machine” Studies show that today’s workers have at least 7 interruptions an hour, adding up to 2+ hours a day of distraction. The average business professional has between 30 and 100 projects at any given time. And they show that 4 of 10 people in large companies are uncertain about their future because they are going through major corporate reorganizations. This and many other such statistics may be why more than 40% of adults say they lie awake at night because of the stressful events of the day. How does stress affect you and your team? Does it affect productivity, engagement, innovation? In this session you will learn the most common sources of workplace stress and what you as a leader can do about them.
Negotiation Success: 3 tactics to enhance your ability to prepare for a negotiation, create mutual value, and achieve success Do you ever feel like you’ve walked away from a meeting and you’ve compromised – or worse, lost? Have you ever felt like you had the solution and you weren’t being heard? Did you speak up at all? We are in constant negotiations every day – and most of us don’t even recognize it until we walk away unhappy. In this interactive workshop, you’ll learn and practice the skills needed to be an accomplished negotiator.
* Learn how to prepare for a successful negotiation (approach a negotiation strategically, with the ability to analyze who the other parties are, what they need, and how they relate to each other)
* Learn the dynamics and tactics for creating mutual value (being emotionally intelligent in meeting the interests of all parties – including your own)
* Recognize the benefits and limits of your own style and of others’ (adjusting your communication style to achieve desired results)
This fast-paced, fun, info-packed workshop provides the framework of a step by step guide for successful negotiations, including utilizing our emotional intelligence. Each party in the negotiation needs the other to achieve a successful completion. Join us for immediately applicable tools and techniques to increase your influence-ability, hone your emotional intelligence, and have a framework for great negotiations, every time.
Sandi Mitchell is a leadership consultant who helps leaders succeed through their emotional and conversational intelligence. Sandi works with leaders from corporations, small to mid-size businesses, and nonprofits on the topics of emotional intelligence, workplace stress, change management, influence & communication, high performing teams, and business acumen. Her experience comes from over 30 years working in the corporate world and as a certified Executive Coach. Sandi is a bestselling author and has written Coloring Outside the Lines: A Creative Guide to Increasing Emotional Intelligence, and is a featured author in two book series: The Change and the Spirit Fed Entrepreneur.
A variety of national and regional media outlets including The Wall Street Journal, Monster.com, Columbus CEO, and multiple city business journals have interviewed Tom. His article on negotiating skills for staffing professionals was published in ASA’s Staffing Success magazine. HR Examiner named Tom one of the Top 25 Online Influencers in Staffing. Tom is a former president of the Ohio Staffing and Search Association and the Human Resources Association of Central Ohio, and currently serves on the board for the National Association of Personnel Services (NAPS). He is a Certified Staffing Professional (CSP) and Senior Professional of Human Resources (SPHR).
Reduce Your Risk: Communication with Clients, Candidates, Other Agencies and the Government
After graduating from college, Lynn Peterson worked as a corporate Industrial Engineer. She wanted more time with her kids, so she hit upon the idea of starting a nanny agency. It was called Prairie Home Companions. She built a network of recruiters from rural communities throughout the Midwest, and began placing nannies in California. Lynn wanted to have background checks conducted on her nannies and she hired a P.I. in Minnesota. But, she found a mentor, a local P.I., who taught her the fine art of conducting background checks and helped her to earn her Private Investigator’s license. She also offered background checks directly to families. She found that she loved information research, so she sold the agency and launched PFC Information Services. With her experience as an agency owner she was well equipped to understand the needs of both families and nanny agencies. While PFC has expanded over the years and conducts sophisticated investigations for law firms, venture capitalists, and financial institutions, PFC’s roots have remained in the nanny industry. To this day, nothing that PFC does is as important as keeping families safe. Lynn is an expert in the field and has been quoted in The Wall Street Journal, USA Today, The Boston Herald, The Philadelphia Daily News, the San Francisco Chronicle, Parents Magazine, and Kiplinger’s. Members of INA since 1987 and APNA since 2003.
Daryl Camarillo is the founder of Stanford Park Nannies, a full service placement agency in the Silicon Valley recognized for many years by Bay Area Parent Magazine as the “Best Nanny Agency”. Since 1990 she has worked hand in hand with families and nannies providing a tailored approach to the search process resulting in solid, long-lasting matches. Personalized attention, genuine concern for safety and strict adherence to legal and ethical business practices are the cornerstones of her approach. As a founding member of the APNA and past President of the board, Daryl has established herself as a respected contributor to the nanny placement industry and as a trusted resource to thousands of California families and nannies.
Tom Breedlove is Senior Director at Care.com HomePay, a leading specialist in the unique area of household employment tax and labor law. Tom has led HomePay’s education and partner support efforts for more than a dozen years. In addition to helping nanny placement agencies, he is a frequent CPE speaker for Accountants, Financial Advisors and Labor Lawyers to help them understand how household employment law differs from commercial employment law.
Nevada becomes the 7th state to pass a Domestic Worker Bill of Rights, continuing a trend of domestic worker organization, education and empowerment. Household employees are emboldened and have the assistance to enforce their rights, and agencies who do not educate their clients risk their wrath when the client and their nanny are in conflict. Overtime, paid time off mandates, health insurance subsidies, workers’ compensation or worker classification – what are the rules and how does an agency protect their client and their reputation?
Kathy Webb co-founded HomeWork Solutions in 1993 to provide payroll and tax services to families employing household workers. She has extensive experience preparing ‘nanny tax’ payroll taxes and is a respected author on the topic. Her expertise has been featured in the Wall Street Journal, Kiplinger’s Personal Finance, Congressional Quarterly, and many other publications. She also consulted with Senate staffers in the drafting of the 1994 Nanny Tax Law. Kathy is a magna cum laude graduate of Boston College and a former President of the International Nanny Association.
Guy Maddalone is a 30-year veteran of the payroll, human resource, and employment services industry. He started his career with the placement of home healthcare and senior care services, and later expanded his business – A New England Nanny – to include nannies and other household staff. He then founded GTM Payroll Services, the first in the industry to provide payroll and tax administration for his household clients and their nannies. Guy is the author of How to Hire a Nanny: a Household HR Handbook and believes in sharing his personal and professional successes with the community. Guy has been a longtime supporter of the Make-a-Wish Foundation and has donated support to a number of other charitable causes. Guy resides in Clifton Park, NY with his wife Diane and their three children.